Whether you like it or not, Facebook is still the most popular Social Media network with a reach of nearly 2.9 billion users. If you are a small business that wants to build your audience, then you need to establish yourself as a leader in your industry. How can you do this? Creative and Strategic Facebook posts. Here are a few Facebook post ideas that small businesses can use in their social media strategy to help them be more prominent and well informed online.
- Share content and products from your website
Over 200 million small businesses use Facebook to share their business details. If you are a small business that already has a website, then you can use your Facebook page to share contents from your website, like pages and blog posts. However, when you share posts, ensure that you add written content above the link to capture your intended audience’s attention.
About 78% of consumers find products through Facebook. So, in addition to website posts, you can also highlight your products and services, find new clients, and increase brand awareness using digital content marketing through social media. Some ways to do this are through posts that highlight your products, engage clients to discuss their needs, share testimonials and answer questions.
- Customize your content for your audience
Whatever you choose to post on Facebook, you need to ensure that it is tailored to suit your audience. Relatable posts will capture your audience’s attention more than a copy-and-paste post. For instance, if you sell products to moms, you can grab your audience’s attention with references to children, coffee, and sleep. Then you can add those items in your post by sharing a relatable quote or a funny meme.
If you are not sure where to start, use Facebook’s search feature and type in a hashtag to see what most people search and watch.
- Use all of Facebook’s post options for varied content
Facebook offers more features than just plain text options for your posts. Some other social media post ideas include:
When you use a variety of content types, you are more likely to keep your audience’s attention because you always have something new to offer them. Try and be creative!
One popular feature is Facebook Live. Through live videos, you can engage your audience and encourage them to ask questions. If you use this option, plan to go live on a regular schedule so your followers know when to expect them. You can also enable push notifications to alert your followers as to when the videos start.
- Use pictures in your posts
Most of you may already know this and have been using pictures in your posts. Pictures are a powerful tool in your Facebook posts. People are highly likely to stop and read a post with an image than just plain text. The best type of pictures are ones that either tell stories or inform your audience about your business and products. Some pictures might include pictures of your daily business routine, customers using your products, or events that you attended. Audiences especially relate to pictures that include other people. When you post pictures capturing life at your business, you promote transparency and authenticity to your audience.
- Create contests to boost brand awareness and build followers
Who doesn’t love free gifts right? Build your following and boost brand awareness by hosting contests and giveaways. Rules for entry may say something along the lines of, “Like and share this post for a chance to win our giveaway”
The prize can be one of your products or a related brand item. The cost of the product is a small price to pay for the increase of followers and engagements you receive from the contest.
Build your small business today!
Growing your small business can feel overwhelming at times. But with the right tools, you can make you small business bigger than what it actually is. Facebook is a powerful tool that will get you there.
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