Job Overview
Manager Events, Activations & Sponsorships
Fiji Airways is seeking a highly motivated and experienced Manager for Events, Activations, and Sponsorships to join our dynamic Marketing and Brand team. This role is responsible for the development and execution of strategic events, activations, and sponsorship initiatives that drive Fiji Airways’ brand awareness, engagement, and revenue growth. The ideal candidate will have a proven track record of managing successful events and sponsorships, as well as excellent interpersonal and organizational skills.
KEY RESPONSIBILITIES
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Develop and implement a comprehensive events, activations, and sponsorships strategy aligned with Fiji Airways’ business objectives, marketing strategy and global brand positioning.
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Identify, evaluate, and secure high-impact sponsorship opportunities that maximize brand exposure and return on investment both locally and internationally.
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Project manage all events and activations bringing together cross-functional teams and stakeholders both internally and externally.
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Collaborate with internal teams and external partners to ensure seamless integration of event and sponsorship initiatives.
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Negotiate and manage sponsorship contracts, ensuring compliance with agreed terms and deliverables.
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Provide insights and recommendations for future improvements and growth based on reports of the effectiveness of events, activations and sponsorships.
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Develop and maintain strong relationships with key stakeholders.
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Stay abreast of industry trends and best practices.
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Develop and manage a comprehensive event and sponsorship calendar, ensuring timely execution.
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Oversee the creation and distribution of promotional materials and assets.
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Liaise with the PR and Communications team to generate media coverage and social media buzz.
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Implement and maintain a comprehensive risk management plan to mitigate potential issues and ensure the smooth execution of events and activations.
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Collaborate with the Sales team to leverage sponsorship opportunities and create custom packages for clients that drive revenue and enhance the overall customer experience.
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Develop post-event and sponsorship evaluation reports to assess the success of each initiative.
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Assist the Marketing, Sales, Holidays and PR teams with tradeshows, events and their own activities when needed.
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Identify and address any skill gaps within the team.
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Organize and facilitate regular team meetings, workshops, and brainstorming sessions to encourage open dialogue, idea generation, and cross-functional collaboration.
QUALIFICATIONS, SKILLS & EXPERIENCE
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Bachelor’s degree in Marketing, Business, Communications, or a related field.
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Minimum of 5 years of experience in events, activations, and/or sponsorships, preferably within the airline or travel industry.
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Proven track record of developing and executing successful events and sponsorship strategies.
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Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
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Excellent interpersonal and communication skills, with the ability to build relationships and influence stakeholders at all levels.
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Exceptional negotiation and contract management skills.
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Flexibility to work outside of regular business hours, including evenings and weekends, as required.
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Proficiency in Microsoft Office applications, including Excel, Word, and PowerPoint.
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Familiarity with event management software and tools.
Applications are open to all Fijians. Former employees of Fiji Airways or Fiji Link are welcome to apply. All shortlisted applicants will be contacted for the next steps of the recruitment process.
Applications close on Monday, 8 May 2023