Overview and Background
Click here for Terms of Reference
a) Contracting Authority
Pacific Tourism Organisation (SPTO)
b) Our Organisation/Who We are
Established in 1983 as the Tourism Council of the South Pacific, the South Pacific Tourism Organisation (SPTO) is the mandated regional agency for the sustainable development and marketing of Pacific tourism.
With 21 government members and over 100 private members, SPTO works to market the Pacific, collect data for informed decision-making, enhance the ‘Pacific’ brand and support the capacity of government and the private sector for sustainable tourism.
Our government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna, Rapa Nui and the People’s Republic of China.
The structure of the SPTO consists of the Council of Ministers of Tourism, Board of Directors and Management.
Our Head Office is located in Suva, Fiji.
Consumer, Trade and Media Marketing
The Digital Strategy and Digital Marketing Strategy recommend that SPTO strengthen its communications, advertising and relationships with key trade and media channels. Direct consumer marketing would gradually phase out once travel resumes, possibly by mid to late 2022. NTOs and the industry will continue to drive consumer direct marketing. Trade and media partners require regular engaging content for promoting the Pacific.
Objectives of the Consultancy
The objective of the Consultancy is to design SPTOs Consumer, Trade and Media Marketing strategy.
Scope of Work
In close consultation with the SPTO Marketing Manager, the Consultant/Agency will be required to undertake the following:
- Conduct an extensive Desktop Research
- Develop a Consumer, Trade and Media Marketing Strategy
- Develop an Action Plan with timelines
- Consultant will be responsible for outlining what performance metrics they will use and how those will be reported, which will need to be in line with SPTO’s Monitoring, Evaluation and Learning (MEL) policy and framework.
The entire assignment has to be accomplished by 30th September 2022.
Timeline of the Expression of Interest
|Expression of Interest (EOI) released||8th March|
|Last day to submit questions related to the EOI||15th March|
|Application deadline||22nd March|
|Contract expected to commence||12th April|
SPTO reserves the right to change any dates in the EOI timeline.
(Click here for Terms of Reference)
Consultant Contact Point
For further information on the proposed engagement, queries are to be forwarded to:
Zaheer M Hassan
Phone: (679) 330 4177
Application should be titled ‘Consultancy – Consumer, Trade and Media Marketing and emailed to email@example.com by Tuesday 22nd March 2022.
Important Note: To be considered for this consultancy, applicants are required to register as a Consultant on the SPTO JobsLink website (www.sptojobslink.com)