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Head of Marketing & Brand

Do you have the ability to 'Deliver Exceptional Fijian Experiences' through our branding image?

The Fiji Airways vuvale is looking to recruit an experienced and passionate individual to fill the Head of Marketing & Brand position.

As the successful applicant, you will oversee the company's global marketing strategy to enhance brand visibility, customer engagement, and market share. This critical function entails creating and implementing complete marketing strategies, utilizing both traditional and digital media to achieve business objectives.

You will also need to have a proven track record of delivering integrated marketing strategies to increase customer acquisition and retention, and facilitating collaboration across teams, functions and geographies.

KEY RESPONSIBILITIES

• Develop and implement a data-driven marketing strategy that aligns with the company's overall business objectives.
• Drive customer acquisition and retention through targeted marketing initiatives.
• Evaluate the effectiveness of marketing campaigns through detailed analysis and reporting, adjusting strategies as needed.
• Maintain and enhance the Fiji Airways brand identity and ensure consistent messaging across all marketing channels.
• Develop and maintain a deep understanding of the target audience and their behaviours.
• Stay informed about industry developments and emerging trends to anticipate opportunities and challenges.
• Lead brand positioning and differentiation initiatives to enhance brand equity and market presence.
• Foster brand loyalty and advocacy through innovative and engaging brand experiences.
• Utilize analytics to measure the effectiveness of digital marketing efforts and optimize strategies for better performance.
• Manage the company's online presence, ensuring a positive and engaging customer experience across all digital touchpoints.
• Promote a culture of continuous improvement and professional growth within the marketing team.
• Build and maintain strategic partnerships with key stakeholders, including tourism boards, industry partners, and media agencies.
• Negotiate and manage contracts with external vendors and agencies to ensure optimal performance and value.
• Ensure financial discipline and accountability within the marketing function.

QUALIFICATIONS, SKILLS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Experience in building and managing high-performing marketing teams.
• 10+ years of experience in international marketing with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful marketing strategies on a global scale.
• Strong understanding of brand management and digital marketing best practices.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and projects.
• Experience in the aviation or travel industry would be a bonus.
• Proven experience managing Global Media Buying and Brand Agencies
• Strong project management skills with the ability to lead complex initiatives from concept to completion.

Note: If this your first time in submitting an application, you will need to create a user account, then use those credentials to sign in to the portal and click on 'APPLY NOW'

We appreciate your time in submitting an application and appreciate your patience and understanding while awaiting feedback from our FJ Recruitment Team.